Blue Star Planet Brand Casinos: Your Guide to a Leading UK Gambling Operator

The online gambling industry in the United Kingdom is a vibrant and tightly regulated sector, offering players a wealth of choices when it comes to casino and betting platforms. Among the many operators shaping this dynamic landscape is Blue Star Planet Limited, a Malta-based company that has carved out a niche with its flagship brand, 10Bet. For UK players seeking a reliable and engaging online gambling experience, understanding the operators behind the brands is crucial. This article delves deep into the company, exploring its history, operations, regulatory status, and the brands it manages. Whether you’re a seasoned punter or a newcomer to online casinos, this guide aims to answer your questions and provide a clear picture of what it brings to the table.

Online gambling in the UK is overseen by the UK Gambling Commission (UKGC), one of the most respected regulatory bodies in the world. This ensures that operators like this one adhere to strict standards of fairness, safety, and responsible gambling. However, not all casino operators are created equal, and players often seek out trusted platforms that balance exciting gameplay with robust security. Below, we’ll explore its role in this ecosystem, highlight its offerings, and compare it to other reputable operators. We’ll also provide a curated list of trusted casino brands for UK players, ensuring you have options that align with your preferences.

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These casinos are known for their reliability, diverse game libraries, and player-focused promotions. Always check the terms and conditions of each offer, including wagering requirements, to ensure they suit your playing style.

Exploring Blue Star Planet Limited

This company is a well-established online gambling operator headquartered in Malta, a hub for many European gaming companies. Founded in 2003, it has built a solid reputation over two decades, primarily through its flagship brand, 10Bet. Registered at Dragonara Business Centre, 5th Floor, Dragonara Road, St. Julians, STJ3141, Malta, the firm operates under the regulatory oversight of both the UK Gambling Commission (UKGC) and the Malta Gaming Authority (MGA). Its UKGC licence number is 43173, which authorises it to provide remote gambling services, including casino games and sports betting, to UK customers.

The Journey

The journey began in 2003, when it launched 10Bet as a sportsbook and online casino. The early 2000s were a transformative period for online gambling, with the internet opening up new opportunities for operators to reach global audiences. The company capitalised on this trend, targeting the UK market with a platform that combined sports betting with a growing selection of casino games. Over the years, 10Bet has evolved to include slots from top providers like Playtech and Pragmatic Play, as well as live casino offerings powered by Evolution Gaming.

Navigating Regulatory Standards

Operating in the UK requires strict adherence to the UKGC’s regulations, which cover everything from anti-money laundering (AML) measures to responsible gambling practices. The operator holds a Combined Remote Operating Licence (number 000-043173-R-322899-020), allowing it to offer online casino games, sports betting, and virtual events. It is also licensed in Ireland by the Office of the Revenue Commissioners (licence number 1010917) for its 10Bet.ie platform.

In 2023, the UKGC conducted a compliance assessment between 22–25 June 2021, covering the period from November 2019 to June 2021. The investigation identified shortcomings in its AML policies, responsible gambling measures, and customer interaction protocols. Specifically, the firm was found to have set customer deposit and AML alert thresholds too high, allowing some players to continue gambling after alerts were triggered due to insufficient overnight monitoring. As a result, it agreed to pay £620,000 in lieu of a financial penalty, with the funds directed to socially responsible causes. The company also covered £3,571 in investigation costs and took remedial action to address the identified issues.

Casino Brands Under Blue Star Planet’s Umbrella

The operator currently runs a single brand in the UK, with an additional domain targeting the Irish market. Below is a list of the brands under its management, verified through official sources such as the UK Gambling Commission and the company’s own disclosures:

  • 10Bet: The primary brand for UK players, offering a comprehensive sportsbook, online casino, and live dealer games.
  • 10Bet Ireland: A dedicated platform for players in the Republic of Ireland, focusing on sports betting and casino gaming.

Active and Inactive Domains

To provide clarity on its online presence, the following table outlines the status of the domains:

DomainStatusTarget MarketNotes
www.10bet.co.ukActiveUnited KingdomPrimary platform for UK players, offering casino and sports betting.
www.10bet.ieActiveRepublic of IrelandTailored for Irish players, licensed by the Office of the Revenue Commissioners.
White-label domainsNoneN/AThe operator runs an independent platform, not white-label solutions.
Inactive domainsNoneN/ANo discontinued domains reported as of 2025.

This streamlined portfolio reflects the strategy of focusing on a single, high-quality brand rather than managing multiple sites. The absence of white-label or inactive domains underscores the commitment to maintaining a cohesive and independent platform.

Why Blue Star Planet Stands Out

A Unique Betting Platform

One of the key strengths is its proprietary betting platform. Unlike many operators that rely on third-party white-label solutions, it has developed its own infrastructure, giving greater flexibility to customise the user experience. This independence allows 10Bet to offer unique features, such as tailored promotions and a seamless integration of sports betting and casino games.

Diverse Gaming Options

10Bet boasts a diverse game library, catering to both casino enthusiasts and sports bettors. The platform features over 700 slot titles from leading providers like Playtech, Pragmatic Play, and NetEnt, alongside table games such as blackjack, roulette, and baccarat. Live casino games, powered by Evolution Gaming and Microgaming, provide an immersive experience for players seeking the thrill of real-time gaming. The sportsbook covers a wide range of markets, from football and horse racing to eSports and virtual events, ensuring there’s something for every type of punter.

Prioritising Player Support

The company places a strong emphasis on customer satisfaction, with 10Bet earning high marks for its support services. The platform offers 24/7 customer support via live chat, email, and phone, ensuring players can resolve issues quickly. The website’s intuitive design and mobile compatibility make it easy to navigate, whether you’re placing a bet on the go or spinning the reels from your desktop.

Commitment to Responsible Gaming

In line with UKGC requirements, it promotes responsible gambling through tools like deposit limits, session reminders, and self-exclusion options. The response to the 2023 regulatory review further demonstrates the commitment to protecting vulnerable players and enhancing its responsible gambling framework.

Blue Star Planet vs. Other UK Operators

To provide context, let’s compare it to other prominent UK casino operators, such as Aspire Global, Skill on Net, and White Hat Gaming. These companies manage larger portfolios, often operating dozens of brands, many of which are white-label sites. For example:

  • Aspire Global: Operates nearly 100 sites, including MrPlay and Luckster, with a focus on white-label solutions and a game library of around 1,000 slots.
  • Skill on Net: Manages around 30 sites, such as PlayOJO and Slots Magic, offering over 5,000 games and innovative features like no-wagering bonuses.
  • White Hat Gaming: Runs approximately 30 casinos, including Dream Vegas and Casimba, known for premium designs and extensive game selections.

In contrast, the single-brand approach allows for a more focused user experience but limits variety compared to these larger operators. However, 10Bet’s independent platform and strong customer support make it a compelling choice for players who value quality over quantity.

Should You Choose 10Bet?

For UK players, 10Bet offers several advantages:

  • Trusted Licensing: Backed by the UKGC and MGA, ensuring a safe and regulated environment.
  • Versatile Offerings: A one-stop shop for sports betting, slots, and live casino games.
  • Attractive Promotions: Welcome bonuses, such as a match up to £250, provide a strong incentive for new players.
  • Proven Track Record: Operating since 2003, 10Bet has built a loyal customer base and a score of 8.1 in independent reviews.

However, players should be aware of the 2023 regulatory settlement and ensure they review the platform’s terms, particularly around bonuses and wagering requirements. It’s also worth noting that transactions may appear on bank statements as “Blue Star Planet Limited,” which could cause confusion if you’re not familiar with the operator’s name.

Common Questions About Blue Star Planet Limited

Is This Operator Licensed for UK Players?

Yes, it holds a Combined Remote Operating Licence (number 43173) from the UK Gambling Commission, authorising it to provide online gambling services in the UK.

Has This Operator Faced Regulatory Challenges?

In 2023, the UKGC identified failures in its AML and responsible gambling practices between 2019 and 2021. The firm paid £620,000 as part of a settlement and implemented remedial measures.

How Does 10Bet Stack Up Against Other UK Casinos?

10Bet stands out for its independent platform and strong customer support but offers fewer brands than larger operators like Aspire Global or Skill on Net. Its game library and promotions are competitive, making it a solid choice for UK players.

Final Thoughts

The company may not have the extensive portfolio of some of its competitors, but its focus on a single, high-quality brand—10Bet—has earned it a respected place in the UK online gambling market. With a history spanning over two decades, a commitment to regulatory compliance, and a versatile platform that caters to both sports bettors and casino enthusiasts, it offers a reliable and engaging experience for UK players. While the 2023 regulatory settlement highlighted areas for improvement, the proactive response and ongoing operations under the UKGC’s oversight demonstrate dedication to player safety and industry standards.

For players seeking alternatives, the curated list of trusted casinos at the beginning of this article provides a range of options with generous bonuses and robust licensing. Whether you choose to explore 10Bet or another platform, always gamble responsibly and verify the terms of any offer before diving in. This operator remains a noteworthy player in the UK’s online gambling scene, and its flagship brand is well worth a look for those seeking a trusted and dynamic gaming experience.