Off Course Bookmakers Brand Casinos: Your Guide to a Trusted UK Casino and Betting Operator

The UK’s online gambling market is a bustling hub, offering everything from heart-pounding slots to strategic poker tables and last-minute football bets. With so many options, picking a trustworthy operator is key to a safe and enjoyable experience. Off Course Bookmakers Limited is one such name, a stalwart in the industry known for its blend of sports betting and casino gaming. If you’re wondering who they are, what they offer, and whether they’re worth your time, this guide has you covered.
This article dives into the entity, exploring its history, operations, and the brands it runs. We’ll answer the questions you’re likely asking: What casinos or betting sites are under their umbrella? Are they properly licensed? How do they stack up against competitors? We’ll also share a curated list of top UK casinos for 2025, complete with cracking welcome offers, to give you a head start. Written in a clear, professional tone with a dash of British charm, this guide is tailored for UK players who value transparency and quality. Let’s get started.
Top UK Casinos to Kick Off Your Gaming Journey
Before we unpack the details, let’s spotlight some of the most reliable online casinos in the UK for 2025. These platforms stand out for their robust licensing (often UKGC or reputable offshore), diverse game selections, and player-friendly bonuses. Whether you’re after slots, live dealer games, or a cheeky sports bet, these sites deliver. Below, we’ve listed our top picks with their welcome offers—perfect for new players looking to maximise their fun. Always check the terms and conditions to ensure the offer suits your playstyle.
Our Recommended Casinos

🔥 Up to €1,500

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🔥 100% Up to €500

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Note: All offers are subject to terms and conditions. Gamble responsibly and verify eligibility before claiming bonuses.
These casinos are a fantastic way to dive into the UK gaming scene, but if you’re curious about this particular provider specifically, let’s explore what makes it tick.
Understanding the Operator
A Stalwart in UK Gambling
The firm is a well-established name in the UK’s gambling industry, with roots stretching back to its incorporation on 10 February 1986. Registered at Star House, 255 Old Shoreham Road, Hove, BN3 7ED, it operates under registration number 01987776. Its leadership team, including directors Callum Andrews, Flynn Emerson Goward, and Benjamin Arthur Lindsay Keith, brings decades of expertise to the table, ensuring a steady hand in navigating the complex world of gambling.
Licensed by the UK Gambling Commission (UKGC) under licence number 1776, the entity adheres to the strict regulatory standards that define the UK market. This licence covers both non-remote (land-based) and remote (online) gambling activities, ensuring that its operations are transparent, secure, and fair. The UKGC’s oversight is a hallmark of trust, meaning players can engage with the firm’s offerings with confidence. While historically tied to sports betting, it has embraced the digital era, with its flagship brand, PricedUP, offering a blend of betting and casino gaming.

What Sets It Apart?
This provider distinguishes itself through its focus on user experience and regulatory compliance. Unlike some that prioritise flashy promotions over substance, it leans on its long-standing reputation and commitment to responsible gambling. PricedUP, its primary brand, combines a user-friendly interface with a diverse range of options, from football and horse racing bets to slots and table games. The platform’s design caters to both seasoned punters and newcomers, with clear navigation and robust customer support.
It also invests in responsible gambling measures, aligning with UKGC requirements. Features like deposit limits, self-exclusion tools, and reality checks are integrated into its platforms, reflecting a commitment to player welfare. This approach resonates with UK players who value providers that prioritise safety alongside entertainment.
Brands Operated by the Firm
The provider primarily operates under its flagship brand, PricedUP, which serves as its main online and land-based gambling hub. Based on verified information from the UK Gambling Commission and official records, it focuses on this single brand rather than a sprawling portfolio of white-label or secondary sites. Below is a clear overview of its brand and domain status.
Brand Portfolio
- PricedUP
The cornerstone of the operations, PricedUP offers a seamless blend of sports betting and casino gaming. Licensed by the UKGC, it’s a trusted destination for UK players.
Domain Status
Brand | Domain | Status | Type |
---|---|---|---|
PricedUP | www.pricedup.co.uk | Active | Primary Brand |
- Active Domains: It operates solely through www.pricedup.co.uk, which is fully functional and UKGC-compliant.
- Inactive Domains: No inactive domains are associated with the entity based on available records.
- White-Label Domains: It does not operate white-label brands, focusing instead on its proprietary PricedUP platform.
This streamlined approach ensures tight control over its offerings, delivering a consistent experience across its platform. If you’re looking for variety, PricedUP’s mix of betting and casino options is designed to cater to diverse tastes.
How the Provider Compares to Competitors
The Competitive Landscape
The UK gambling market is fiercely competitive, with giants like William Hill, Ladbrokes, and Bet365 dominating the scene. This provider, while smaller in scale, holds its own through a focused approach and a reputation for reliability. Unlike larger ones with sprawling brand portfolios, its single-brand strategy allows for a tailored experience, particularly through PricedUP.
Strengths
- Regulatory Compliance: The UKGC licence ensures strict adherence to fair play and responsible gambling standards.
- User-Centric Design: PricedUP’s interface is intuitive, making it easy for players to navigate odds, games, and promotions.
- Local Expertise: With decades of experience in the UK market, it understands the preferences of British punters.

Areas for Growth
- Brand Diversity: Operating a single brand limits variety compared to competitors with multiple casino or betting platforms.
- Promotional Scale: While PricedUP offers bonuses, they may not match the scale of those from larger operators like Bet365 or 888.
For players seeking a reliable, no-frills experience, this is a solid choice. However, if you’re after a broader range of brands or bigger bonuses, our recommended casinos (listed above) might offer more variety.
Why Trust This Provider?
Licensing and Regulation
The UK Gambling Commission is one of the strictest regulators in the world, and the licence (number 1776) is a testament to its commitment to fair play. The UKGC enforces rules on everything from game fairness to anti-money laundering measures, ensuring that players are protected. Compliance with these standards makes it a trustworthy option for UK players.
Responsible Gambling
It goes beyond lip service when it comes to responsible gambling. PricedUP integrates tools like deposit limits, time-outs, and self-exclusion options, empowering players to stay in control. The firm also participates in schemes like GAMSTOP, allowing players to self-exclude from all UKGC-licensed sites if needed.
Customer Support
PricedUP offers responsive customer support via email, live chat, and phone, ensuring that players can resolve issues quickly. The platform’s help section is comprehensive, covering common queries like withdrawals, bonus terms, and account verification.
FAQs: What UK Players Want to Know
Is the Provider Licensed?
Yes, it is fully licensed by the UK Gambling Commission (licence number 1776), covering both online and land-based gambling.
What Brands Does It Operate?
It operates PricedUP, its flagship brand, which offers sports betting and casino gaming.
Is PricedUP Safe?
Absolutely. PricedUP is UKGC-regulated, with robust security measures like SSL encryption and responsible gambling tools.
Can I Trust the Bonuses?
PricedUP’s bonuses are subject to clear terms and conditions. Always read the fine print to understand wagering requirements and eligibility.
How Does It Compare to Bigger Operators?
While smaller than giants like William Hill, it offers a focused, reliable experience through PricedUP, ideal for players who value simplicity and trust.
Conclusion: Is This Provider Right for You?
It may not have the flashiest portfolio or the biggest bonuses, but it’s a dependable choice for UK players who value trust and quality. With its UKGC licence, long-standing reputation, and user-friendly PricedUP platform, it delivers a solid gambling experience. Whether you’re placing a bet on the Premier League or spinning the reels on a slot, you can count on transparency and fairness.
For those seeking variety, our recommended casinos offer a broader range of options and generous welcome offers. Whichever path you choose, gamble responsibly and enjoy the thrill of the game. If you’re ready to explore PricedUP or dive into one of our top picks, the UK’s gambling scene is yours to conquer.